GN ReSound
Customer Journey
Consumer Journey (1/9) Awareness
“I’m becoming aware of my hearing problem
and need support”
Consumer Journey (2/9) FactFinding
“I’m looking for information
and need to know where to begin”
Consumer Journey (3/9) Action
“I’m taking a hearing test
and need recommendations”
Consumer Journey (4/9) Trial
“I’m trying hearing aids
and need guidance”
Consumer Journey (5/9) Acceptance
“I’m using my hearing aids regularly
and need to get the most out of them”
Consumer Journey (6/9) Exploration
“I’m curious about other options,
and need to know what else is out there”
Consumer Journey (7/9) Action
“I’m looking at options
and need guidance”
TrialConsumer Journey (8/9)
“I’m trying a new product,
and need to see what it can offer me”
Consumer Journey (9/9) Acceptance
“I’m starting to hear more,
and need to get the most out of my hearing experience”